The Triad of Intellectual Marketing
If one is to succeed online, one should possess three tools
A website
A Blog
An Ezine
These, then, are the Triad of Web Marketing. With the website, you can have
an online presence. A dotcom can market your info products. The blog should be
informative with links to your website. The Ezine will reach out to readers
and is essential in Relationship Marketing. You will be in touch with your
client base.
If you write articles in the Ezine, you can position yourself as an expert
and this is Intellectual Marketing.
More intellectual marketing strategies have been outlined in my site, Marketing
Educate.
You have do Search Engine Optimisation for your
site, if your site is to be visibile in the Search Engines. You can find out
the relevant keywords for your site, using WordTracker. Once you find the
relevant keywords, you should use the keywords in your articles, your blogs,
your headlines and meta tags. That way your sites and blogs will be visible on
the Search Engines.
You can do Social Media Optimisation also. You
should createdaccounts in MySpace, Facebook, Twitter etc and write in those
blogs.
Once you have got sites and blogs going, it is
time to create a quality Ezine. You should create an Ezine and send it to
subscribers, monthly. You can get subscribers by requesting them to subscribe
for your Zine in your site.
These three, Site, Blog and Zine are the threefold
marketing techniques. Every man possesses Knowledge and you have to Make Your
Knowledge Sell. Then only can you live.
A blog post of 200 words can be posted onto your
blog. You can create blogs on Blogger. They are free. Three such posts can be
converted into articles and fed to the Article Directories.
Optimising blogs is known as Blogtimisation.
Making money with blogs is known as Blog Monetisation or Blognetisation.
You can create accounts with Google Adsense and
put their ads on to your blogs and sites. Once clients click on these ads, you
get enough compensation to write !
The pen is mightier than the sword. Now with the
advent of the Net, this old saying is a reality. You have global access with
the Net and it is now time for Global Marketing !
You should give links to your sites and blogs in
your articles and posts. That way your sites and blogs will get the much
needed exposure.
You can add videos for your blog posts and sites.
You get free videos from Youtube. Search Youtube for any subject and you get
videos on that subject. Videos are educational and enhances the quality of
your sites and blogs.
Preaching about Intellectual Marketing is easy but
the implementation is difficult. One has to take great pains to do research in
any subject and research takes a lot of time. One has write on many topics,
proof read the articles and then post them to our sites and blogs. One has to
show high patience and perseverance to succeed.
