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In this article we discuss signature files and their uses.

A sig file ( signature file ) is a short bio of yourself. It contains your url and email address.

Signature files have got tremendous use in Web Marketing. It goes along with every email and proclaims who you are and what knowledge you have and what you sell.

This is a sig file which goes out with email I send.

Zodiac Computers = G Kumar
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Sidereal Astrology & Yogic Psychology Expert
Get your free Astronumerology Report 

http://www.eastrovedica.com/

Hotmail.com was one site which came up due to Viral Marketing. The message " Get your free email with
Hotmail.com" spread like a virus and within 18 months Hotmail has 30 million registrants. This is what the sig
file can do. If you give a freebie, you can add that too in the sigfile. In my sig file I offer a free Astronumerology
Report & so many at least 50 percent of the receipients do visit my website.

If you are using Outlook Express, you can set up a Sig File. You can go to Tools on the Main Menu, click Options, click Signatures and design a sig file and devise in such a way that this sig file goes out with every email that you send.

Search Engine Optimisation

When a searcher searches on the Web, what happens?  He types in a keyword and then searches appear on the search engines. The SE s will  search and only web pages with optimised  keywords will appear in the first ten. So optimise your web pages. Optimisation means stuffing your web pages with the most popular keywords. Then your web pages will appear on the SEs, resulting in great traffic and your site or blog will be a big hit ! In order to do that, you should have highly optimised articles on your sites. If you write optimised articles,  you can be an instant success, as those optimised articles will bring in traffic  ! As we said before, optimised unique content writing is the secret mantra of the Web !

Optimised Content Writing

Apart from Viral Marketing, there are other forms of E Marketing like Social Marketing ( Social Bookmarking and Socian Networking) , Customer Relationship Marketing, Perpetual Marketing, Blog Marketing, Relationship Marketing, Directing Marketing, Affiliate Marketing etc. All these forms of Marketing are costly, but Article Marketing, which is Viral Marketing, is free of cost and is hailed as Free Advertising. Not only my articles are published on the Net, on more than 200 sites, they are also published in offline magazines and it is Free Advertising for me ! It saves much advertising dollars !

 
Ezine Ads

Ezine ads are the most costefficient way of advertising. What is advertising, after all ? It is Salesmanship-In-Print! Ezines do not charge much when compared to banner ads and express search engine submissions. For a nominal price, you can have your ads blasted to thousands of the ezine's subscribers.

If you have an ezine, you can swap ads with other subscribers. If your ezine has a subscriber base of 1000 and if you want to swap ads with another ezine which has a subscriber base of 2000, you can do a 1:2 ratio.

Adcopy writing is an art. The first and foremost principle to bear in mind is get the attention of the reader. The ad copy headlines should be attractive and should catch attention. You have to focus on the 'you' benefits, that is what how the customer will benefit from purchasing your products. You convince him about his benefits and he will definitely buy your product. My ad which pulled in a lot of subscribers runs like this

--->>>FREE Ezine Ads For YOU!<<<---
Ezine advertising is the BEST way to maximize the potential
of your business! Get 1 FREE ad in the Z Files ! Please click
on this link mailto:info@eastrovedica.com?subject=subscribe url - http://www.astrologiavedica.com/

In this ad I tell the consumer how he will benefit by subscribing to my ezine.

Article Banks

Article Banks are "Banks" where articles can be deposited. In our last article we had given the email addresses of the article announcers.

Here we give the links for submitting it online.

http://opportunityupdate.com/articles - Articles dealing with Marketing,
computers, business, promotion, web design and the art of writing can be posted on this site.

http://www.ultimateprofits.com/ -  A good marketing site with a lot of marketing
tips.

http://www.selfgrowth.com/ - This is a site which deals with Self-development and they have a 60000
subscriber base. Provided your articles are good, they will publish your articles which are posted on their site !

http://www.ideamarketers.com/ - They will market your articles and have got a good affiliate program.

www.promoloop.com/submissioncriteria.html - Articles dealing with Business & Promotional

http://www.webmasterslibrary.com/ - You can submit articles on Web Design, Web Copy, tutorials, interviews & tips to this nice site.

http://www.topten.org/ - This site send daily newsletters You can submit your articles to them. They publish
Quotes and marketing tips. They have a large subscriber base.

http://www.marketing-seek.com/ - Two Web Marketing experts are the brains of this site. They are publishers
of 10 ezines belonging to 10 categories!

Article Swaps

You can swap articles with other writers who has ezines.

Last month I swapped articles with Dr Rajesh Kotecha of http://www.chakrapaniayurveda.com/. He published mine and I pubished his.

Ebooks are electronic books used as a promotional tool on the Net to get traffic and to boost sales. They are
educational tools and can be of immense benefit to newbies.

Creating an ebook is sound marketing wisdom. Dont be put off by the inhibiting thought that you cannot write. Such a statement is far from truth. You can write and you can write your way to glory. Create an ebook about your area of expertise and offer it free to visitors of your site !

So, after you have created your eBook, how do you go about promoting it?

First offer it free to people who you are in contact with online. Include it in your sig file in, your email discussion lists, especially those active groups that are geared towards eBooks such as:

mailto:Ebook_News-subscribe@onelist.com

mailto:AnEbookChat-subscribe@onelist.com


Submit your eBook to as many directories as possible. Here are a few directories that you can start off with if your eBook is free .

http://www.softseek.com/submit/index.html
http://ebooks.searchking.com/
http://www.ebooksnbytes.com/
http://www.the-ebook-directory.com/
http://ebookshop.bizland.com/

If your intention is to sell your eBooks, you can sell them at the following eBook sites:

http://www.ebookshoppe.com/
http://www.ebooksonthe.net/
http://www.mypublish.com/
http://www.amazon.com/

You have to understand that this electronic medium is very effective and we hope this gives you some ideas on how to promote your eBooks !

You can submit your articles to www.articlewisdom.com , www.articlegnosis.com and also to these Article Submission Centers http://www.eastrovedica.com/html/articlesubmissioncenters.htm

Article by G Kumar, writer, article marketer & programmer of
http://www.articlewisdom.com  & http://www.eastrovedica.com .His main
site has received more than 330 K hits due to Article Marketing.
His Free Ebook is downloadable at
http://www.eastrovedica.com/html/am.zip  Also free marketing
tips from his blog http://marketingwisdom.blogspot.com A professional
blogger, his main blog is up at  http://www.zodiacastrology.blogspot.com.
Mobile 091 9388556053                 

 

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A remarkable book full of business tips or marketing secrets, tips, checklists, how to guides and guerilla marketing tactics that you can start    using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door. Not a theory based book, this book is full of hard and fast proven techniques that work and generate real opportunities for your company. From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques.Some of the stuff inside attract ideal clients develop a profitable niche make your brand work get known as the expert top advertising tips run successful seminars use exhibitions effectively make the internet work marketing literature tips search engine marketing direct mail made easy win business with blogs database marketing how to keep clients measure what matters tips for choosing an agency.