In our last article, we have talked about the wisdom of distributing e-articles and e-books. Let us analyse if there are any other marketing tricks which can of considerable use in Web Marketing.
One viral technique is to create a freeware program and
distribute it free. In that freeware you should scatter links to your site. This
will create a lot of visitors, provided the software is good quality. The fame
of your company will spread like wildfire. Provided the software is good, you
will get a lot of hits to your site. Word of mouth publicity about your company
and your software will spread all over the Net.
Another strategy is to
create " Tell it to a friend ". This simple script can be installed in less than
an hour and this facility allows visitors to your site to recommend your site to
their friends. Their friends will definitely
visit your site as human beings
tend to believe their friends.
Another trick is to install greeting cards
on your site. All people want to send e-cards to their relatives & friends
in order to do so they will visit your site. Each card contains a link to your
site which will produce
an appreciable amount of traffic. This is one of the
most powerful of all viral techniques.
Another technique is to
incorporate a free searchengine submission program on the site and advertise
that your site has a free submission program. Many site owners will visit your
site for free submission. You can advertise
the free submission program in
your sig file and in your ezine ads. It will look like this
"FREE! Free
submission to 10 search engines.Visit www.eastrovedica.com
and submit to
Altavista, Yahoo, Amazon, Ebay, Looksmart and build
incredible traffic at no
cost ! "
Another trick is to hold a contest and advertise that your site
is holding a contest. This will bring tremendous traffic on your site as people
tend to be drawn to intellectual contests which tests their skill. This is an
opportunity for people to pass away their time, test their IQ and MQ & also
get some gifts.
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Distributing ball-pens with the name of your dotcom imprinted on them helps in spreading the word. You can offer it as a gift to your customers or to people who come to enquire in your shop.
Distributing T-shirts with the name of your dotcom printed on them is another marketing trick. You can kill two birds with one stone. You have given freebies to your potential customers and you have spread the word
about your dotcom!
All your offline promotion material should have your url
address imprinted on it along with your email address. Business cards should be
distributed freely to whomsoever you come into contact. Make it a point to
distribute
at least 3 business cards in a day. Marketing is the life-blood of
business!
In your articles, you can promote not only your products but
also your friend's products. For example, my friend AK Selvraraj has written a
book which I promote in my articles on Philosophy. The theme of Self
Actualisation is highlighted and an excellent book for achieving that objective
is referred.
Eg. Click here http://hop.clickbank.net/?zodiaccom/7gsbook
In
your articles, you can recommend your friend's products, the products of the
affiliate programs you have signed up & you can give links to your friend's
sites ( and ask them for a reciprocal link ). You can sign up for many affiliate
programs and then promote these products through your writing !
After
writing articles, submitting them is another Herculean task. My method of
Article Submission is as follows.
After writing my first article on
AstroNumerology, I went to Google.com & typed Numerology Submit
Article.
The Search showed 1600. I went to each of the links and
submitted my article.
Most of the intellectual websites have a Submit
Article Webpage wherein they say "Share your Expertise and Profile your
business". You will not be paid monetarily but you will get Free Advertising in
return as the bio shows who you are. So this is the practical way to do it. Go
the Search Engines, type Subject Subject
Article and submit your
article to the links that appear as Searches.
Group Lists
Group
Lists are considered as a goldmine of marketing. There are so many groups listed
on http://www.topica.com/ and http://www.yahoogroups.com/.
What
you do is to go to these sites and type in the name of your subject. I typed
Yoga in http://www.yahoogroups.com/
and got 458 lists. I subscribed to all. I post my messages to them once a week.
I got 40 lists on Astrology from http://www.yahoogroups.com/. I subscribed
to them. I post regularly and the people on the list see my posts. My posts
contain my url address & my email address. People on the list see the post
and visit my site or contact me via email. On the first day I received an order
for 40 ebooks. Next day also. Many subscribed to my Ezine, the Z Files. Traffic
increased considerably because of this method. Hope you will do the
same.
Search Engine Optimisation ( SEO )
When a searcher searches on the Web, what happens? He types in a keyword
and then searches appear on the search engines. The SE s will search and
only web pages with optimised keywords will appear in the first ten. So
optimise your web pages. Optimisation means stuffing your web pages with the
most popular keywords. Then your web pages will appear on the SEs, resulting in
great traffic and your site or blog will be a big hit ! In order to do that, you
should have highly optimised articles on your sites. If you write optimised articles,
you can be an instant success, as those optimised articles will bring
in traffic ! As we said before, optimised unique content writing is the
secret mantra of the Web !
We can send blog posts and articles to Social Media sites like Ibibo, MySpace, Facebook, Twitter etc. Those posts or articles should be optimised or stuffed with most popular keywords and such a phenomenon is called SMO or Social Media Optimisation. The word SMO was coined by an Indian programmer by the name of Rohit Bhargava.
Optimised Content Writing
Apart from Viral Marketing,
there are other forms of E Marketing like Social Marketing ( Social Bookmarking
and Socian Networking) , Customer Relationship Marketing, Perpetual Marketing,
Blog Marketing, Relationship Marketing, Directing Marketing, Affiliate Marketing
etc. All these forms of Marketing are costly, but Article Marketing, which is
Viral Marketing, is free of cost and is hailed as Free Advertising. Not only my
articles are published on the Net, on more than 200 sites, they are also
published in offline magazines and it is Free Advertising for me ! It
saves much advertising dollars !
On the Net, success depends on Marketing. Benjamin Franklin talked
about improving our 13 skills which will lead to millions, the greatest of which
is adcopywriting. Marketing skill is another. Promote, promote
&
promote !
Happy promoting!
You can submit your articles to these Article Submission Centers http://www.eastrovedica.com/html/articlesubmissioncenters.htm
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