Google's AdSense Soon To Have New Rival? -
by Michael Cheney
A large part of Google's multi-billion
dollar annual turnover comes from its nifty AdSense advertising program. The
software enables website owners to drop in a piece of code to their pages that
then serves advertisements provided by Google.
How Does Google AdSense
It all works dynamically and the adverts that are displayed based
on the content of the page. So if a website owner places the Google AdSense code
on a page about holidays then holiday ads are delivered onto the page
automatically by Google.
Everybody wins because when people click on one
of the ads - the advertiser gets a visitor, Google can charge a rate for the
clickthrough and the website owner who is serving the ad gets a share of this
It's been an excellent model for all parties concerned and
especially as Google has enabled even small website owners to take part which
means accumulatively Google's advertising real estate is absolutely
Is The Monopoly Over?
But there may be trouble ahead for
Google as, according to sources at CNETNews, Yahoo! is planning a very similar
service to challenge Google's.
The two search giants have been up against
each in the search advertising arena already but it is only now that Yahoo!
seems poised to launch a monopoly-breaking attempt on Google's AdSense
This is all great news for smaller website owners as it means
the two search goliaths will be vying to provide the best service and offering
the best rates to compete for the lucractive ad space.
When Should You
Accept Advertising On Your Website?
Well it's a difficult call. Do it too
soon and you risk deterring visitors from staying on your website. Do it too
late and you'll find that when you DO finally implement it people might not have
seen it coming and they may leave your site in droves!
The best policy to
adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors
with advertisements that are totally unrelated to their needs or interests or
totally separate to the content you provide on your website.
- often times it can be better to foster relationships and trust with your
visitors with one eye on the longer term view rather than hit them with ads to
make a small amount of cash in the short-term.
About This Author: Michael Cheney is Author of The Website
Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy"
and get your free sampler of 'The Bible' here: www.websitemarketingbible.com/marketing/
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